Trademarks & Unfair Competition


Haug Partners’ Trademarks & Unfair Competition team focuses on all aspects of global brand management, including trademark strategy, procurement, and enforcement. Our attorneys have a wide breadth of experience in trademark, trade dress, copyright, unfair competition, online and social media infringement, and other areas of law relevant to the protection of our clients’ intellectual property . We rely upon this experience to actively manage global trademark and intellectual property portfolios and enforce our clients’ intellectual property rights in proceedings around the world. At Haug Partners, we work to implement creative, client-specific solutions. In the area of e-commerce and online marketplace enforcement, we defend our clients’ trademark rights against unauthorized uses, resolving domain name disputes and cybersquatting claims through actions in federal court and the Uniform Domain-Name Dispute-Resolution Policy (UDRP) administrative process. We represent clients in proceedings before the U.S. Patent and Trademark Office, and in foreign opposition and cancellation proceedings. Our innovative, integrated approach to brand management leverages Haug Partners’ global experience and technical expertise to offer our clients successful strategies for protecting and maximizing the hard-won value of their intellectual property.




  • Trademark counseling, prosecution, enforcement, and negotiation
  • International trademark and brand strategy
  • Global trademark portfolio management
  • Global trademark dispute management and strategy
  • Negotiation and due diligence for intellectual property aspects of M & A transactions
  • Unfair competition and false advertising
  • Copyright prosecution and enforcement
  • Fashion law
  • Online infringement
  • Anti-Counterfeiting
  • Trade dress
  • Internet and domain name disputes
  • Infringement appearing on social media


Just within a few months Haug Partners achieved great progress coordinating our trademark portfolio in a lot of countries over the Americas and helped to work out an overall strategy.
’Ben Natter can rationalise his understanding of clients’ key commercial and legal concerns into efficient, clear and business-focused analysis and advice. He is technically very sharp, speedy and cost efficient, too.’ The Haug Partners lawyer performs at a high level, advising on global strategy then procuring and enforcing trademarks.
Ben Natter is highly respected by sources - one of whom places him among ‘the most effective trademark lawyers I have worked with anywhere’, adding that his ‘ability to cut through processes and procedure is uncanny.’
The ‘awesome’ Ben Natter at Haug Partners is one of the leading figures in the market. His ‘strong industry knowledge and commerciality’ makes him a favourite among major clients in the fashion and technology spaces.